About Us

Advantage is a broad-line supplier of electronics, electrical and industrial products. Based in Singapore and with good coverage within Asia Pacific, we have established strategic relationships with leading manufacturers and distributors of technical products. This will ensure that our customers in this region get what they want and when the want it.

Combining current product range and our sourcing capabilities, Advantage is the best choice to assist you in making sure that all your MRO (maintenance, repair and overhaul) needs are taken care of. Advantage helps customers to save time and money by providing them the right products to keep their machines and facilities up and running. Again, we take great pride in our sourcing capability. Basically, there is no request that is too big or too small for us to handle. There is no product that we are unwilling to source…

When customers need a product, they often need it right away. That is why Advantage has established great partnership with main logistics companies, manufacturers and distributors. This is to ensure Advantage provide customers what they need and when they need it.

Advantage serves its customers through multiple sales channels : on-site technical & sales personnel, catalogue, website and a group of resellers within this region. Orders can be made via phone, fax or send your order electronically to us.

Advantage’s customers are 3000 businesses and institutions across Asia. While each customer has different product requirement and different problem to solve, they all share the same need - that is to get the products quickly and usually in smaller quantities. Advantage works with more than 1000 suppliers and has access to more than 200,000 unique products to fulfill this need.

So whether you need a truckload of cable, or just a bin refill for connectors, Advantage will deliver what you want, where you want it. We are not interested in verifying if the product is in our catalogue or not. You give us the product information and we will source it for you. It is that simple. In the long run, we will save you time and money.

For help with your sourcing requirement, just contact us and we will supply what you need. No question asked!